@allure

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Allure Magazine

The Beauty Expert 💄 Get our favorite products delivered monthly: @allurebeautybox

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Allure Magazine is a verified business account on Instagram with 1.5M followers and 15.3K posts.

Posts: 15.3K
Posts
Followers: 1.5M
Followers
Following: 1,789
Following

Account performance

Engagement rate: 0.99%
Avg. likes per post: 14.9K
Avg. comments per post: 173
Avg. engagement per post: 15.1K
Posts analyzed: 12
Avg. video views: 317.6K

Account overview

Account type: Business · Professional · Public · Verified
Business category: None
IGTV videos: 220
Highlight reels: 10

Post details (12)

Likes: 120K
Comments: 1,806
Posted: Mar 24, 2026, 1:01 PM
Caption: For her cover story, #CardiB takes Allure behind the scenes of rehearsals for her national Little Miss Drama tour, and into her dressing room to discuss everything that’s going on with her. That includes the joys of performing, the challenges of motherhood, and the excitement for a new business venture, her hair-care line, Grow-Good. The pressure is on. The photo shoot (with her natural hair) is 🔥 Find out how a rap queen copes—and conquers—at the link in our bio. Photographed by: @diegobendezu Stylist: @kollincarter Hair: @tokyostylez Makeup: @erika_lapearl_mua Manicure: @cocamichelle Set Design: @danieljhorowitz Production: @rowanproductions Writer: @jazzloon

Likes: 402
Comments: 3
Posted: Jun 6, 2026, 12:01 AM
Caption: There’s something dreamy and idyllic about a watercolor painting. Its fluid washes of pigment and blurred edges capture the mood of the scene it's portraying—whether it’s the calm of a still pond or the romance of a hazy sunset. This season, nail artists are channeling that same vibe into manicures. Watercolor nails use layered and blended colors to create a diffused, fluid finish that feels expressive and artistic. Click the link in bio to discover all the inspo you’ll need to hop on the trend 💅 Photos courtesy of @friskynails @karin.nailedit @d_summons_thee @bees.knees.nails @Sansungnails

Likes: 282
Comments: 23
Posted: Jun 5, 2026, 10:00 PM
Caption: Cindy Crawford looks great. Full stop. None of this “for your age” B.S. “I'm not 20, and no one expects me to look the same way as I did when I was 20,” she tells podcast hosts @kirbiejohnson and @saratan on the latest episode of Gloss Angeles, where the legendary supermodel gets candid about everything from facials to facelifts. (Spoiler alert: She's not especially into either.) Read more about how she talks herself out of plastic surgery temptation at the link in bio. Photo: Getty Images

Likes: 556
Comments: 4
Views: 12.4K
Posted: Jun 5, 2026, 7:02 PM
Caption: Diamonds are so last year—a girl's best friend is her hair, and you heard it here first ✨ Tap the link in bio to watch #OliviaDean’s full 10-minute beauty routine.

Likes: 965
Comments: 2
Posted: Jun 5, 2026, 3:50 PM
Caption: If you didn't live through the ‘90s in your teens or twenties, we may not be able to truly convey the ubiquity, the importance, the power of a single bobby pin positioned just above eyebrow height in the hair. Sure, we wore cute clips, too, but there was something about a lazy bobby pin that so perfectly captured a cross-section of the era's styles. And while #OliviaRodrigo wasn't even born yet, she absolutely nailed the look on her current trip to London. Tap the link in bio to read more. Photo: Getty Images

Likes: 6,025
Comments: 134
Posted: Jun 4, 2026, 10:01 PM
Caption: This week, Allure editors and cosmetic chemists were sent multiple posts claiming that the popular drugstore skin-care brand CeraVe was “facing six federal cancer lawsuits.” Scary! But far from fact-based. Yes, CeraVe makes acne products that contain benzoyl peroxide. Yes, benzoyl peroxide is known to degrade into benzene, a carcinogen, when exposed to high temperatures for an extended period of time. Yes, six plaintiffs have filed lawsuits against brands that make and companies that sell acne products with benzoyl peroxide. But the report that seems to have sparked those lawsuits and this week’s sensationalist posts came out in 2024, never mentions CeraVe, and has been debunked by scientists, including ones at the FDA. As for those lawsuits, only one of them mentions CeraVe and no decision has been made about whether or not customers have a valid cause for concern. Plus, as cosmetic chemist @ava.perki said in her own video yesterday about the claims, “Even if the lawsuit was filed yesterday, you can sue anyone for anything in America.”

Likes: 47K
Comments: 26
Views: 927.3K
Posted: Jun 4, 2026, 8:06 PM
Caption: The cast that gets matching tattoos together stays together 🥹 We could not be more obsessed with this #OffCampus cast moment! Tap the link in bio to watch the full video, where Ella Bright walks us through her everyday beauty routine.

Likes: 786
Comments: 15
Posted: Jun 4, 2026, 6:02 PM
Caption: A vaccine that keeps melanoma from returning for years could be a reality one day, according to clinical trial results recently published in the "Journal of Clinical Oncology." Melanoma, the deadliest form of skin cancer, is also likely to return; if you've had one, you're at a higher risk for another, as cancerous cells may remain in the body even after treatment. But a personalized mRNA vaccine may help delay or prevent melanoma recurrence when combined with traditional treatment (surgery and immunotherapy). "This is precision medicine and immunotherapy converging in a way that really signals the future of melanoma therapy," says double board-certified dermatologist Kavita Mariwalla (@mariwalladermatology). At the link in bio, learn more about the vaccine, which is currently undergoing another round of clinical trials. Photos: Adobe Stock & Getty Images

Likes: 1,231
Comments: 36
Posted: Jun 4, 2026, 4:02 PM
Caption: For @lexiehulll and @sarahguller, friendship became the foundation for something bigger: a beauty brand built to keep up with real life. Born from the belief that confidence and performance go hand in hand, @fortacosmetics creates products designed to move seamlessly through every workout, meeting, and moment in between. Their mission extends beyond beauty, too. “We also built giving back into the brand from day one, with 1% of proceeds going toward increasing access to youth sports, which is something we both care deeply about,” says Hull. Swipe to discover how their first launch, the Lock & Go Setting Spray, is redefining what performance beauty looks like 🏀✨ Photography courtesy of @lexiehulll @sarahguller @fortacosmetics @westonkloefkorn

Likes: 55
Comments: 0
Posted: Jun 4, 2026, 2:02 PM
Caption: Deciding to go natural is a major decision. If you’ve been perming your hair for years, the thought alone can feel overwhelming—there may be a swirl of questions in your mind, the biggest one probably being: blend your new growth with your relaxed mid-lengths and ends, or do a big chop? If you’re not quite ready for the big chop, you have other options. At the link in bio, pro hairstylists advise on how to transition out of a relaxer while minimizing breakage and maintaining confidence in your hair. Illustration by Stina Persson

Likes: 1,073
Comments: 0
Views: 13.2K
Posted: Jun 3, 2026, 10:01 PM
Caption: We get it, Keke—sometimes little Leo is the perfect excuse! Tap the link in bio to watch the I Love Boosters stars #KekePalmer, #EizaGonzález, #TaylourPaige, #NaomiAckie, and #PoppyLiu get brutally honest after drinking Allure’s Truth Serum.

Likes: 370
Comments: 22
Posted: Jun 3, 2026, 8:01 PM
Caption: #JenniferLopez has been out and about in New York City over the last few days, promoting her upcoming romantic comedy Office Romance, and it seems dating rumors and the chemistry between her and costar Brett Goldstein have been getting most of the attention. But that’s crazy, you guys. It’s her gorgeous, modern take on chunky highlights that we should really be talking about. Photo: Getty Images

Likes: 120K
Comments: 1,806
Posted: Mar 24, 2026, 1:01 PM
Caption: For her cover story, #CardiB takes Allure behind the scenes of rehearsals for her national Little Miss Drama tour, and into her dressing room to discuss everything that’s going on with her. That includes the joys of performing, the challenges of motherhood, and the excitement for a new business venture, her hair-care line, Grow-Good. The pressure is on. The photo shoot (with her natural hair) is 🔥 Find out how a rap queen copes—and conquers—at the link in our bio. Photographed by: @diegobendezu Stylist: @kollincarter Hair: @tokyostylez Makeup: @erika_lapearl_mua Manicure: @cocamichelle Set Design: @danieljhorowitz Production: @rowanproductions Writer: @jazzloon

Likes: 402
Comments: 3
Posted: Jun 6, 2026, 12:01 AM
Caption: There’s something dreamy and idyllic about a watercolor painting. Its fluid washes of pigment and blurred edges capture the mood of the scene it's portraying—whether it’s the calm of a still pond or the romance of a hazy sunset. This season, nail artists are channeling that same vibe into manicures. Watercolor nails use layered and blended colors to create a diffused, fluid finish that feels expressive and artistic. Click the link in bio to discover all the inspo you’ll need to hop on the trend 💅 Photos courtesy of @friskynails @karin.nailedit @d_summons_thee @bees.knees.nails @Sansungnails

Likes: 282
Comments: 23
Posted: Jun 5, 2026, 10:00 PM
Caption: Cindy Crawford looks great. Full stop. None of this “for your age” B.S. “I'm not 20, and no one expects me to look the same way as I did when I was 20,” she tells podcast hosts @kirbiejohnson and @saratan on the latest episode of Gloss Angeles, where the legendary supermodel gets candid about everything from facials to facelifts. (Spoiler alert: She's not especially into either.) Read more about how she talks herself out of plastic surgery temptation at the link in bio. Photo: Getty Images

Likes: 556
Comments: 4
Views: 12.4K
Posted: Jun 5, 2026, 7:02 PM
Caption: Diamonds are so last year—a girl's best friend is her hair, and you heard it here first ✨ Tap the link in bio to watch #OliviaDean’s full 10-minute beauty routine.

Likes: 965
Comments: 2
Posted: Jun 5, 2026, 3:50 PM
Caption: If you didn't live through the ‘90s in your teens or twenties, we may not be able to truly convey the ubiquity, the importance, the power of a single bobby pin positioned just above eyebrow height in the hair. Sure, we wore cute clips, too, but there was something about a lazy bobby pin that so perfectly captured a cross-section of the era's styles. And while #OliviaRodrigo wasn't even born yet, she absolutely nailed the look on her current trip to London. Tap the link in bio to read more. Photo: Getty Images

Likes: 6,025
Comments: 134
Posted: Jun 4, 2026, 10:01 PM
Caption: This week, Allure editors and cosmetic chemists were sent multiple posts claiming that the popular drugstore skin-care brand CeraVe was “facing six federal cancer lawsuits.” Scary! But far from fact-based. Yes, CeraVe makes acne products that contain benzoyl peroxide. Yes, benzoyl peroxide is known to degrade into benzene, a carcinogen, when exposed to high temperatures for an extended period of time. Yes, six plaintiffs have filed lawsuits against brands that make and companies that sell acne products with benzoyl peroxide. But the report that seems to have sparked those lawsuits and this week’s sensationalist posts came out in 2024, never mentions CeraVe, and has been debunked by scientists, including ones at the FDA. As for those lawsuits, only one of them mentions CeraVe and no decision has been made about whether or not customers have a valid cause for concern. Plus, as cosmetic chemist @ava.perki said in her own video yesterday about the claims, “Even if the lawsuit was filed yesterday, you can sue anyone for anything in America.”

Likes: 47K
Comments: 26
Views: 927.3K
Posted: Jun 4, 2026, 8:06 PM
Caption: The cast that gets matching tattoos together stays together 🥹 We could not be more obsessed with this #OffCampus cast moment! Tap the link in bio to watch the full video, where Ella Bright walks us through her everyday beauty routine.

Likes: 786
Comments: 15
Posted: Jun 4, 2026, 6:02 PM
Caption: A vaccine that keeps melanoma from returning for years could be a reality one day, according to clinical trial results recently published in the "Journal of Clinical Oncology." Melanoma, the deadliest form of skin cancer, is also likely to return; if you've had one, you're at a higher risk for another, as cancerous cells may remain in the body even after treatment. But a personalized mRNA vaccine may help delay or prevent melanoma recurrence when combined with traditional treatment (surgery and immunotherapy). "This is precision medicine and immunotherapy converging in a way that really signals the future of melanoma therapy," says double board-certified dermatologist Kavita Mariwalla (@mariwalladermatology). At the link in bio, learn more about the vaccine, which is currently undergoing another round of clinical trials. Photos: Adobe Stock & Getty Images

Likes: 1,231
Comments: 36
Posted: Jun 4, 2026, 4:02 PM
Caption: For @lexiehulll and @sarahguller, friendship became the foundation for something bigger: a beauty brand built to keep up with real life. Born from the belief that confidence and performance go hand in hand, @fortacosmetics creates products designed to move seamlessly through every workout, meeting, and moment in between. Their mission extends beyond beauty, too. “We also built giving back into the brand from day one, with 1% of proceeds going toward increasing access to youth sports, which is something we both care deeply about,” says Hull. Swipe to discover how their first launch, the Lock & Go Setting Spray, is redefining what performance beauty looks like 🏀✨ Photography courtesy of @lexiehulll @sarahguller @fortacosmetics @westonkloefkorn

Likes: 55
Comments: 0
Posted: Jun 4, 2026, 2:02 PM
Caption: Deciding to go natural is a major decision. If you’ve been perming your hair for years, the thought alone can feel overwhelming—there may be a swirl of questions in your mind, the biggest one probably being: blend your new growth with your relaxed mid-lengths and ends, or do a big chop? If you’re not quite ready for the big chop, you have other options. At the link in bio, pro hairstylists advise on how to transition out of a relaxer while minimizing breakage and maintaining confidence in your hair. Illustration by Stina Persson

Likes: 1,073
Comments: 0
Views: 13.2K
Posted: Jun 3, 2026, 10:01 PM
Caption: We get it, Keke—sometimes little Leo is the perfect excuse! Tap the link in bio to watch the I Love Boosters stars #KekePalmer, #EizaGonzález, #TaylourPaige, #NaomiAckie, and #PoppyLiu get brutally honest after drinking Allure’s Truth Serum.

Likes: 370
Comments: 22
Posted: Jun 3, 2026, 8:01 PM
Caption: #JenniferLopez has been out and about in New York City over the last few days, promoting her upcoming romantic comedy Office Romance, and it seems dating rumors and the chemistry between her and costar Brett Goldstein have been getting most of the attention. But that’s crazy, you guys. It’s her gorgeous, modern take on chunky highlights that we should really be talking about. Photo: Getty Images

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