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Rough Guides

🌍 Tailor-made trips, trusted worldwide ✈️ 50+ years of expert travel 🤝 200+ verified local experts 👇 Your perfect trip starts here

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Rough Guides is a verified business account on Instagram with 66.9K followers and 883 posts.

Posts: 883
Posts
Followers: 66.9K
Followers
Following: 486
Following

Account performance

Engagement rate: 0.06%
Avg. likes per post: 37
Avg. comments per post: 2
Avg. engagement per post: 39
Posts analyzed: 12
Avg. video views: 123

Account overview

Account type: Business · Professional · Public · Verified
Category: Publisher
Business category: None
IGTV videos: 23
Highlight reels: 7

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Phone call

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London, United Kingdom

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Post details (12)

Likes: 32
Comments: 2
Posted: Jun 1, 2026, 12:55 PM
Caption: 📚✨ Introducing two new titles in our brand-new Travel Edit series: Travelling with ADHD ✈️ and The Most Underrated Places in Europe 🗺️ Whether you're looking for practical advice for travelling with ADHD or inspiration beyond Europe’s usual hotspots, these new titles have you covered. The Travel Edit series explores the topics shaping how we travel today, from solo adventures and neurodivergent-friendly travel to overlooked destinations and fresh ways to see the world. Out now 📖 — link in bio

Likes: 29
Comments: 1
Posted: May 29, 2026, 3:04 PM
Caption: Over a quarter of Costa Rica’s landmass is protected as National Park, and the country is home to more than 500,000 species of plants and animals, making it one of the most biodiverse places on Earth. On the Osa Peninsula, Corcovado National Park offers the chance to see jaguars, tapirs, all four of Costa Rica’s monkey species, and over 400 bird species. But truly, each national park provides remarkable wildlife‑spotting opportunities, and there are countless options to explore. A local guide is invaluable: an experienced naturalist dramatically increases your chances of spotting well‑camouflaged wildlife that you might otherwise miss. Check out our guide to Costa Rica's wildlife: https://www.roughguides.com/costa-rica/wildlife/

Likes: 58
Comments: 6
Posted: May 22, 2026, 6:39 PM
Caption: Portugal has range: the palaces of Sintra, the stone-built streets of Monsanto, the vineyard slopes of the Douro Valley, and the volcanic landscapes of the Azores. Each region adds another layer to the country’s story. Our Portugal expert, Joel, says what stands out most are the people, and how long lunches often turn into longer conversations, and how a glass of vinho tastes even better with the right view.

Likes: 41
Comments: 5
Posted: May 20, 2026, 2:31 PM
Caption: A cool, green summer in Norway🌲 Here’s a shortlist of great things to do: - Take a cruise on the Hurtigruten coastal boat - Take a train ride on the Flåmsbana - Walk in the JotunheHere’s your summer‑in‑Norway hit list — a handful of highlight experiences to build into your itinerary:imen mountains - Check out the Art Nouveau architecture of Ålesund - Go swimming at the Oslofjord - Explore Alta rock carvings - Spend a night in a lighthouse - Spot wildlife in Svalbard Check out the full list here: https://www.roughguides.com/articles/best-things-to-do-in-norway. Save this for your Norway trip✨

Likes: 23
Comments: 0
Posted: May 19, 2026, 1:42 PM
Caption: See New York in a whole new way 🗽✨ Introducing two brand-new books from Rough Guides: New York Seasons by Amy Plitt and New York Moods by Nathalie Alonso. 📚 Whatever the season and whatever your mood, discover fresh angles, inspiring ideas and unforgettable ways to explore the city. Your New York story awaits. Link in bio. @plitter @nathaliealonsobooks #newyork #newyorkcity #newyorkseasons #newyorkmoods #roughguides

Likes: 24
Comments: 2
Posted: May 17, 2026, 3:30 PM
Caption: This 14-day Morocco itinerary route covers Casablanca, Marrakech, the Sahara Desert, Chefchaouen, Fes, and so much more. Swipe through for day‑by‑day sights and tips, and use this as inspiration for your next trip. Full itinerary here: https://www.roughguides.com/morocco/itineraries/ You can also connect with a Rough Guides travel agent who will tailor this trip to your personal style and priorities.

Likes: 119
Comments: 5
Posted: May 15, 2026, 2:30 PM
Caption: Here are five visually stunning, unreal places on Earth. Comment below with which places have felt the most unique or captivating to you.

Likes: 17
Comments: 1
Posted: May 14, 2026, 11:00 AM
Caption: The Great Migration: the spectacular wildlife event where over a million wildebeest and zebra move across the Serengeti and Maasai Mara. Rama, Tanzania & Zanzibar travel expert, says: "For the Mara River area, patience is everything. The herds may gather at the banks for hours before crossing, or suddenly move away and return later. Trust your guide’s timing and avoid rushing between viewpoints. Keep your camera ready, but also take moments to watch without the lens. The tension, dust, and movement are part of what makes this experience unforgettable".

Likes: 26
Comments: 1
Posted: May 13, 2026, 12:11 PM
Caption: Rough Guides editor @bethsteelewilliams recently discovered these incredible spots in Bordeaux & the Médoc with @AtoutFrance and completely fell in love with the region’s vineyards, coastline and hidden gems 🇫🇷 Here are her top 8 things to do in Bordeaux & the Médoc ✨ 1. 🦪 Talais Oyster Port – a hidden gem tucked away in the Médoc marshlands, perfect for fresh oysters and peaceful waterside views. 2. 🍷 L’Intendant – an iconic Bordeaux wine destination in the historic city centre, famous for its spiral staircase and Saturday tastings. 3. 🇫🇷 La Cité du Vin – an immersive wine museum with interactive exhibits, panoramic city views and innovative tasting experiences. 4. 📚🍷 The Wine Library at La Cité du Vin – explore an incredible collection of wines from around the world. 5. 💖 Château Loudenne – the legendary “Pink Château,” one of the Médoc’s oldest and most beautiful vineyards. Enjoy a chic picnic paired with the château’s wines. 6. 🌊 Soulac-sur-Mer – a charming Belle Époque seaside town on France’s Atlantic coast, just 1h30 by train from Bordeaux Airport. 7. 🍇 Château Saint-Hilaire – a family-run estate in the heart of the Médoc, surrounded by stunning vineyards and authentic local charm. 8. 🌲✨ Le Tedey – a dreamy luxury campsite on the Gironde estuary, nestled among pine trees with breathtaking sunset views. 📍Save this for your next Bordeaux getaway. #presstrip

Likes: 44
Comments: 1
Posted: May 9, 2026, 1:01 PM
Caption: Temples in Thailand. Markets in Vietnam. Rivers in Laos. Ruins in Cambodia. A single Southeast Asia itinerary, crafted by Rough Guides to flow effortlessly from one experience to the next. You can also choose one country, or a pair, and dive deeper into its culture and heritage, connecting with locals and experiencing daily life in a more meaningful way. Ready to start planning? Check the link in our bio.

Likes: 8
Comments: 0
Views: 123
Posted: May 7, 2026, 1:12 PM
Caption: Planning an Iceland road trip? The Ring Road (Route 1) is your backbone: a loop connecting glaciers, volcanoes, black‑sand beaches and fjord‑lined coastlines. How long to go: • 10 days for the highlights • 14 days to explore more deeply When to visit: • Summer — long days, easier driving • Autumn — fewer crowds • Winter — northern lights + ice caves Shape the journey around your interests and leave room for detours — that’s where the magic happens. Ready to plan your tailor-made trip? Tap the link in our bio to get started.

Likes: 26
Comments: 0
Posted: May 4, 2026, 3:30 PM
Caption: Our travellers are gravitating toward these four European destinations this summer, yet each one is just as rewarding in early autumn. Save this for your summer trip and comment which destination you're most drawn to.

Likes: 32
Comments: 2
Posted: Jun 1, 2026, 12:55 PM
Caption: 📚✨ Introducing two new titles in our brand-new Travel Edit series: Travelling with ADHD ✈️ and The Most Underrated Places in Europe 🗺️ Whether you're looking for practical advice for travelling with ADHD or inspiration beyond Europe’s usual hotspots, these new titles have you covered. The Travel Edit series explores the topics shaping how we travel today, from solo adventures and neurodivergent-friendly travel to overlooked destinations and fresh ways to see the world. Out now 📖 — link in bio

Likes: 29
Comments: 1
Posted: May 29, 2026, 3:04 PM
Caption: Over a quarter of Costa Rica’s landmass is protected as National Park, and the country is home to more than 500,000 species of plants and animals, making it one of the most biodiverse places on Earth. On the Osa Peninsula, Corcovado National Park offers the chance to see jaguars, tapirs, all four of Costa Rica’s monkey species, and over 400 bird species. But truly, each national park provides remarkable wildlife‑spotting opportunities, and there are countless options to explore. A local guide is invaluable: an experienced naturalist dramatically increases your chances of spotting well‑camouflaged wildlife that you might otherwise miss. Check out our guide to Costa Rica's wildlife: https://www.roughguides.com/costa-rica/wildlife/

Likes: 58
Comments: 6
Posted: May 22, 2026, 6:39 PM
Caption: Portugal has range: the palaces of Sintra, the stone-built streets of Monsanto, the vineyard slopes of the Douro Valley, and the volcanic landscapes of the Azores. Each region adds another layer to the country’s story. Our Portugal expert, Joel, says what stands out most are the people, and how long lunches often turn into longer conversations, and how a glass of vinho tastes even better with the right view.

Likes: 41
Comments: 5
Posted: May 20, 2026, 2:31 PM
Caption: A cool, green summer in Norway🌲 Here’s a shortlist of great things to do: - Take a cruise on the Hurtigruten coastal boat - Take a train ride on the Flåmsbana - Walk in the JotunheHere’s your summer‑in‑Norway hit list — a handful of highlight experiences to build into your itinerary:imen mountains - Check out the Art Nouveau architecture of Ålesund - Go swimming at the Oslofjord - Explore Alta rock carvings - Spend a night in a lighthouse - Spot wildlife in Svalbard Check out the full list here: https://www.roughguides.com/articles/best-things-to-do-in-norway. Save this for your Norway trip✨

Likes: 23
Comments: 0
Posted: May 19, 2026, 1:42 PM
Caption: See New York in a whole new way 🗽✨ Introducing two brand-new books from Rough Guides: New York Seasons by Amy Plitt and New York Moods by Nathalie Alonso. 📚 Whatever the season and whatever your mood, discover fresh angles, inspiring ideas and unforgettable ways to explore the city. Your New York story awaits. Link in bio. @plitter @nathaliealonsobooks #newyork #newyorkcity #newyorkseasons #newyorkmoods #roughguides

Likes: 24
Comments: 2
Posted: May 17, 2026, 3:30 PM
Caption: This 14-day Morocco itinerary route covers Casablanca, Marrakech, the Sahara Desert, Chefchaouen, Fes, and so much more. Swipe through for day‑by‑day sights and tips, and use this as inspiration for your next trip. Full itinerary here: https://www.roughguides.com/morocco/itineraries/ You can also connect with a Rough Guides travel agent who will tailor this trip to your personal style and priorities.

Likes: 119
Comments: 5
Posted: May 15, 2026, 2:30 PM
Caption: Here are five visually stunning, unreal places on Earth. Comment below with which places have felt the most unique or captivating to you.

Likes: 17
Comments: 1
Posted: May 14, 2026, 11:00 AM
Caption: The Great Migration: the spectacular wildlife event where over a million wildebeest and zebra move across the Serengeti and Maasai Mara. Rama, Tanzania & Zanzibar travel expert, says: "For the Mara River area, patience is everything. The herds may gather at the banks for hours before crossing, or suddenly move away and return later. Trust your guide’s timing and avoid rushing between viewpoints. Keep your camera ready, but also take moments to watch without the lens. The tension, dust, and movement are part of what makes this experience unforgettable".

Likes: 26
Comments: 1
Posted: May 13, 2026, 12:11 PM
Caption: Rough Guides editor @bethsteelewilliams recently discovered these incredible spots in Bordeaux & the Médoc with @AtoutFrance and completely fell in love with the region’s vineyards, coastline and hidden gems 🇫🇷 Here are her top 8 things to do in Bordeaux & the Médoc ✨ 1. 🦪 Talais Oyster Port – a hidden gem tucked away in the Médoc marshlands, perfect for fresh oysters and peaceful waterside views. 2. 🍷 L’Intendant – an iconic Bordeaux wine destination in the historic city centre, famous for its spiral staircase and Saturday tastings. 3. 🇫🇷 La Cité du Vin – an immersive wine museum with interactive exhibits, panoramic city views and innovative tasting experiences. 4. 📚🍷 The Wine Library at La Cité du Vin – explore an incredible collection of wines from around the world. 5. 💖 Château Loudenne – the legendary “Pink Château,” one of the Médoc’s oldest and most beautiful vineyards. Enjoy a chic picnic paired with the château’s wines. 6. 🌊 Soulac-sur-Mer – a charming Belle Époque seaside town on France’s Atlantic coast, just 1h30 by train from Bordeaux Airport. 7. 🍇 Château Saint-Hilaire – a family-run estate in the heart of the Médoc, surrounded by stunning vineyards and authentic local charm. 8. 🌲✨ Le Tedey – a dreamy luxury campsite on the Gironde estuary, nestled among pine trees with breathtaking sunset views. 📍Save this for your next Bordeaux getaway. #presstrip

Likes: 44
Comments: 1
Posted: May 9, 2026, 1:01 PM
Caption: Temples in Thailand. Markets in Vietnam. Rivers in Laos. Ruins in Cambodia. A single Southeast Asia itinerary, crafted by Rough Guides to flow effortlessly from one experience to the next. You can also choose one country, or a pair, and dive deeper into its culture and heritage, connecting with locals and experiencing daily life in a more meaningful way. Ready to start planning? Check the link in our bio.

Likes: 8
Comments: 0
Views: 123
Posted: May 7, 2026, 1:12 PM
Caption: Planning an Iceland road trip? The Ring Road (Route 1) is your backbone: a loop connecting glaciers, volcanoes, black‑sand beaches and fjord‑lined coastlines. How long to go: • 10 days for the highlights • 14 days to explore more deeply When to visit: • Summer — long days, easier driving • Autumn — fewer crowds • Winter — northern lights + ice caves Shape the journey around your interests and leave room for detours — that’s where the magic happens. Ready to plan your tailor-made trip? Tap the link in our bio to get started.

Likes: 26
Comments: 0
Posted: May 4, 2026, 3:30 PM
Caption: Our travellers are gravitating toward these four European destinations this summer, yet each one is just as rewarding in early autumn. Save this for your summer trip and comment which destination you're most drawn to.

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