@sassyshifsays

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Shifa Merchant

Travel l Mama Bear👶🏻 | Beauty | Lifestyle YouTuber & Blogger! 📍Mumbai, INDIA 📧- info@sassyshifsays.in CURRENTLY IN MUMBAI!

youtube.com/@Sassyshifsays

Shifa Merchant is a verified account on Instagram with 1.6M followers and 3,842 posts.

Posts: 3,842
Posts
Followers: 1.6M
Followers
Following: 1,115
Following

Account performance

Engagement rate: 0.37%
Avg. likes per post: 5,613
Avg. comments per post: 266
Avg. engagement per post: 5,878
Posts analyzed: 12
Avg. video views: 7.3M

Account overview

Account type: Professional · Public · Verified
Category: Digital creator
IGTV videos: 54
Highlight reels: 161

Post details (12)

Likes: 7,021
Comments: 606
Views: 38.1M
Posted: Apr 12, 2025, 3:02 PM
Location: Phuket, Rawai
Caption: As a family of 3 with our lil toddler explorer, the memo was simple!!! “MAMA DADA - For the Summer Holidays, lets find a villa that has a beach all to ourselves!” Thank you @airbnb for making our lil explorer’s dream come true with this perfect 2bhk villa tucked away at such a unique location in the South of Phuket! Our #airbnb had a private access to #RawaiBeach which is one of the main seas for local’s fishing & we legit had the ENTIRE beach to ourselves! From scuba diving to fishing ourselves & just playing on the beach, this literally was the Airbnb villa of our dreams!!! These are what SUMMER HOLIDAY DREAMS are made of!! Thank you @airbnb for covering the stay. #AirbnbPartner P.S. - Linking the villa in our story!! #Phuket #PhuketDiaries #PhuketTrip #FamilyTravels #SummerGetaway #FamilyTravel #IndianInfluencer #TravelInfluencers

Likes: 13.5K
Comments: 132
Views: 5.7M
Posted: Oct 23, 2025, 11:32 AM
Location: Maldives Islands
Caption: Thank you @airbnb for picking the tab on our dream getaway to #Maldives ♥️🫶🏻 Our lil one lovedddd this spacious 2BHK Airbnb so much that he decided to rate it! Cutie Alert Pro Max!♥️♥️♥️ Comment Link and we’ll dm you a link to this Airbnb, a precious find indeed in the heart of Maldives. {Hosted} #AirbnbPartner #airbnb #Maldives #SassyShifSays #IndianTraveller #FamilyTravels #MaldivesGetaway #AirbnbFinds

Likes: 2,226
Comments: 134
Posted: Jun 27, 2025, 6:13 PM
Location: Mumbai, Maharashtra
Caption: Every once in a while, life shows you for real & reminds you that - “YOU ARE LIVING IN ONE OF YOUR ANSWERED PRAYERS!!!!!” 🤩🧿 And being selected as one of the 20 Indian creators by @hudabeauty for the launch of the Huda beauty lip contour stain & faux filler jelly oil was exactly one of those PRECIOUS pinch me, dream come true moments. 🧿♥️🫶🏻 Thank you for making me live my DREAM @huda 🫶🏻🫶🏻🫶🏻🫶🏻♥️♥️♥️♥️♥️♥️ What a launch campaign & what a memorable shoot indeed. Got to work with an A team!!! Make up Artist : @makeupbysmita Stylists : @siyaamannuja @poorvibora @jmozarella_art @amey__2000 Photographer : @shivani.g_photograph #hudabeautylipstain #hudabeautylipoil #hudabeauty #SassyShifSays #IndianCreator #IndianContentCreator #Beauty #MakeUp @stanley.com

Likes: 2,738
Comments: 74
Posted: Jun 1, 2026, 3:11 PM
Location: Funky Monkeys Play Center
Caption: Our lil man turned 6, happily jumping into it with a super sonic speed surrounded by our closest friends and family and his buddies. A day well spent just as he had imagined - endless laughter, yummy bites, thoughtfully curated return gifts by the Birthday boy himself & UNLIMITED play at @funkymonkeysindia Lower Parel! This was a blessed blessed day! Our hearts are so full rn with all the love and thoughtful gestures and msgs from everyone who adores him! With each passing day, Avo reminds us about our PURPOSE in life - It’s this togetherness and every other problem becomes white noise automatically. I love how empathetic and emotional this boy of mine is and how he incudes EVERYONE in his celebration. Avo baba - fondly called by everyone is the feeder of the homeless animals and a caregiver of anyone who crosses his path. We love the love that comes his way & each human & animal who interacts with him adores him in ways I cannot put into words. Beyond grateful and blessed♥️🥺🥳 A special shout out to team #FunkyMonkeys Lower Parel for paying such close attention to detail and for ensuring Avo has the best sonic Birthday of his dreams!! The decor was also top notch again managed by them. Can’t wait to share his Birthday Reel soon 🎁🎂🥳 {Collab} #GeminiSeason #6thBirthday #SonicBirthday #PlayArea (Mumbai Play Area for Kids, Indoor Play Areas, Best Birthday Venue, Lower Parel Funky Monkeys)

Likes: 11K
Comments: 553
Posted: May 28, 2026, 5:44 AM
Caption: It’s Avo’s birthday this weekend… and we couldn’t celebrate without a surprise for you! 🎉❤️ Of course we had to team up with Avo’s favourite @skillmaticsindia to make his birthday extra special with a fun giveaway featuring some of Skillmatics’ bestselling games & toys ✨ 5 lucky winners stand a chance to win exciting new launches! Here’s how to participate: 1. Like this post 2. Comment your favourite product from this post 3. Tag 3 friends to join in on the fun! ⏳ Giveaway ends on 31st May at 11:59 PM 🎁 Winners will be announced soon after! Good luck everyone! 🍀✨ Please note: Products shown are for visual representation only. Prizes may differ based on your child’s age. #Skillmatics #SkillmaticsIndia #GiveawayAlert #BirthdayContest

Likes: 2,105
Comments: 283
Posted: May 22, 2026, 8:20 AM
Location: Mumbai, Maharashtra
Caption: Easiest one of my most favourite launch event of the Year hosted by team @hudabeauty @huda ♥️🍒🍒🍒 Say hello to “Huda Beauty Easy Bake Intense EDP” - an indulgent floral gourmand fragrance inspired by the iconic scent of the brand’s setting powder, it features notes of juicy wild cherry, creamy caramel milk, spiced cinnamon bark, and a warm vanilla bourbon base. Fragrance that will leave its TRAIL no matter where you go🍒😍🫶🏻♥️ #Hudabeauty #EasyBakeIntense #HudaBeautyPerfume #EasyBake #SassyShifSays (Luxury Perfume, Perfume Lovers, Huda Beauty India Launch)

Likes: 2,690
Comments: 282
Views: 829
Posted: May 16, 2026, 5:33 AM
Location: Dal Lake, Srinagar
Caption: POV - YOU’RE FLOATING IN JANNAT🫶🏻♥️ A #Shikara ride on #DalLake is always on our 1st day itinerary every time we are in #Srinagar Stay at @radissoncollectionsrinagar which is India’s first ever collection property is just sone pe suhaga. I was hosted at their property last month & it’s perfect for families with kids. Plus all the major must do activities are simply within 5-10 mins by car. {Hosted} #SassyShifSays #Kashmir (Kashmir Diaries, Kashmir Trip, Dal Lake Ride, Kashmir in Spring, Srinagar With Family, Radisson Collection, Radisson Hotels)

Likes: 19.4K
Comments: 291
Views: 1,113
Posted: May 12, 2026, 1:20 PM
Caption: #AD Postpartum comes with a lot — even unexpected gum problems. Thankfully, managing them has been much easier with @pepsodentindia Gum Care 💙 Its Zinc Technology helps fight common gum issues like bleeding, swelling, tenderness, irritation, and redness— something many post-pregnancy women experience. It’s officially become a staple in my routine, both at home and while travelling. ✨ #AD #PepsodentIndia #PepsodentGumcare #HealthyGums

Likes: 78
Comments: 122
Posted: May 10, 2026, 4:32 PM
Caption: Being your #MOM is where I belong 🫶🏻♥️🧿 #HappyMothersDay to all the mamas who silently wear an invisible cape and lead by example no matter what life throws at them. Mom’s The WORD!!♥️ P.S. - I’m having so much fun creating some super fun content & animation using @adobeexpress & before u ask, NO THIS IS NOT A SPONSORED POST!! Both Salman and I genuinely love and support #AdobeExpress & #Adobe and we have been paid subscribers for 15+ years now!!! I created these posts with inputs from Avo especially with the colours hence this post is SUPER SPECIAL TO ME! Gonna post more animated posts since Avo ensured I add animations more to my posts, what funnnn🫶🏻😍

Likes: 3,246
Comments: 272
Views: 766
Posted: May 8, 2026, 10:43 AM
Location: Radisson Collection Hotel & Spa, Riverfront Srinagar
Caption: Get lost with me in the natural beauty of #Srinagar and experience Bespoke Luxury like never before at @radissoncollectionsrinagar ♥️🫶🏻 Each and every staff member who works here ensured our stay remains unmatched and unforgettable from the minute we checked in. The property has such a chill vibe that the minute I checked out the space and their huge open garden, my heart was like - I HAVE TO BE BACK HERE WITH MY LIL AVO🫶🏻😍 For now, dreaming of going back for sure #RadissonCollectionSrinagar is that special. Plus, did you know - it is an only and the first ever Radisson Collection hotel in India. {Hosted} #SassyShifSays #Radisson #RadissonCollection (Radisson Hotels, Kashmir, Srinagar Getaway, 3 Days Srinagar Trip, Srinagar With Family)

Likes: 237
Comments: 264
Posted: May 7, 2026, 4:10 PM
Caption: #MomIsTheMoment & always will be ♥️🫶🏻 Thank You team @fossil.in for such a beautiful celebration of #MothersDay It’s not everyday I come across a brand that echos the values I hold in my heart & some of the #Fossil pieces go so way back in the fam that I clearly remember milestones moments that became more cherished with our shared love for #FossilIndia ♥️🫶🏻 Daddy Bear @darkangel_photography u now know what’s this Mama Bear digs, no points for guessing the hints for gifting 🙊🥰 (Event Invitation) #SassyShifSays (Mama Bear, Boy Mom, Mothers Day Gifting, Mothers Day Love, Mothers Day Month)

Likes: 3,156
Comments: 177
Views: 408
Posted: May 5, 2026, 3:33 PM
Caption: If you know me, you know my love for Dyson Airwrap id By @dyson_india 😍♥️ These are my go-to everyday natural hair styles for summer & the BEST PART - I can get these done under 5 mins!! Yes they’re that easy!! #collaboration #DysonIndia #Airwrapid #gifted #DysonHair (Hair styles at home, Natural Hair Styles, Summer Hair Styles, Hair Styles for Long Hair)

Likes: 7,021
Comments: 606
Views: 38.1M
Posted: Apr 12, 2025, 3:02 PM
Location: Phuket, Rawai
Caption: As a family of 3 with our lil toddler explorer, the memo was simple!!! “MAMA DADA - For the Summer Holidays, lets find a villa that has a beach all to ourselves!” Thank you @airbnb for making our lil explorer’s dream come true with this perfect 2bhk villa tucked away at such a unique location in the South of Phuket! Our #airbnb had a private access to #RawaiBeach which is one of the main seas for local’s fishing & we legit had the ENTIRE beach to ourselves! From scuba diving to fishing ourselves & just playing on the beach, this literally was the Airbnb villa of our dreams!!! These are what SUMMER HOLIDAY DREAMS are made of!! Thank you @airbnb for covering the stay. #AirbnbPartner P.S. - Linking the villa in our story!! #Phuket #PhuketDiaries #PhuketTrip #FamilyTravels #SummerGetaway #FamilyTravel #IndianInfluencer #TravelInfluencers

Likes: 13.5K
Comments: 132
Views: 5.7M
Posted: Oct 23, 2025, 11:32 AM
Location: Maldives Islands
Caption: Thank you @airbnb for picking the tab on our dream getaway to #Maldives ♥️🫶🏻 Our lil one lovedddd this spacious 2BHK Airbnb so much that he decided to rate it! Cutie Alert Pro Max!♥️♥️♥️ Comment Link and we’ll dm you a link to this Airbnb, a precious find indeed in the heart of Maldives. {Hosted} #AirbnbPartner #airbnb #Maldives #SassyShifSays #IndianTraveller #FamilyTravels #MaldivesGetaway #AirbnbFinds

Likes: 2,226
Comments: 134
Posted: Jun 27, 2025, 6:13 PM
Location: Mumbai, Maharashtra
Caption: Every once in a while, life shows you for real & reminds you that - “YOU ARE LIVING IN ONE OF YOUR ANSWERED PRAYERS!!!!!” 🤩🧿 And being selected as one of the 20 Indian creators by @hudabeauty for the launch of the Huda beauty lip contour stain & faux filler jelly oil was exactly one of those PRECIOUS pinch me, dream come true moments. 🧿♥️🫶🏻 Thank you for making me live my DREAM @huda 🫶🏻🫶🏻🫶🏻🫶🏻♥️♥️♥️♥️♥️♥️ What a launch campaign & what a memorable shoot indeed. Got to work with an A team!!! Make up Artist : @makeupbysmita Stylists : @siyaamannuja @poorvibora @jmozarella_art @amey__2000 Photographer : @shivani.g_photograph #hudabeautylipstain #hudabeautylipoil #hudabeauty #SassyShifSays #IndianCreator #IndianContentCreator #Beauty #MakeUp @stanley.com

Likes: 2,738
Comments: 74
Posted: Jun 1, 2026, 3:11 PM
Location: Funky Monkeys Play Center
Caption: Our lil man turned 6, happily jumping into it with a super sonic speed surrounded by our closest friends and family and his buddies. A day well spent just as he had imagined - endless laughter, yummy bites, thoughtfully curated return gifts by the Birthday boy himself & UNLIMITED play at @funkymonkeysindia Lower Parel! This was a blessed blessed day! Our hearts are so full rn with all the love and thoughtful gestures and msgs from everyone who adores him! With each passing day, Avo reminds us about our PURPOSE in life - It’s this togetherness and every other problem becomes white noise automatically. I love how empathetic and emotional this boy of mine is and how he incudes EVERYONE in his celebration. Avo baba - fondly called by everyone is the feeder of the homeless animals and a caregiver of anyone who crosses his path. We love the love that comes his way & each human & animal who interacts with him adores him in ways I cannot put into words. Beyond grateful and blessed♥️🥺🥳 A special shout out to team #FunkyMonkeys Lower Parel for paying such close attention to detail and for ensuring Avo has the best sonic Birthday of his dreams!! The decor was also top notch again managed by them. Can’t wait to share his Birthday Reel soon 🎁🎂🥳 {Collab} #GeminiSeason #6thBirthday #SonicBirthday #PlayArea (Mumbai Play Area for Kids, Indoor Play Areas, Best Birthday Venue, Lower Parel Funky Monkeys)

Likes: 11K
Comments: 553
Posted: May 28, 2026, 5:44 AM
Caption: It’s Avo’s birthday this weekend… and we couldn’t celebrate without a surprise for you! 🎉❤️ Of course we had to team up with Avo’s favourite @skillmaticsindia to make his birthday extra special with a fun giveaway featuring some of Skillmatics’ bestselling games & toys ✨ 5 lucky winners stand a chance to win exciting new launches! Here’s how to participate: 1. Like this post 2. Comment your favourite product from this post 3. Tag 3 friends to join in on the fun! ⏳ Giveaway ends on 31st May at 11:59 PM 🎁 Winners will be announced soon after! Good luck everyone! 🍀✨ Please note: Products shown are for visual representation only. Prizes may differ based on your child’s age. #Skillmatics #SkillmaticsIndia #GiveawayAlert #BirthdayContest

Likes: 2,105
Comments: 283
Posted: May 22, 2026, 8:20 AM
Location: Mumbai, Maharashtra
Caption: Easiest one of my most favourite launch event of the Year hosted by team @hudabeauty @huda ♥️🍒🍒🍒 Say hello to “Huda Beauty Easy Bake Intense EDP” - an indulgent floral gourmand fragrance inspired by the iconic scent of the brand’s setting powder, it features notes of juicy wild cherry, creamy caramel milk, spiced cinnamon bark, and a warm vanilla bourbon base. Fragrance that will leave its TRAIL no matter where you go🍒😍🫶🏻♥️ #Hudabeauty #EasyBakeIntense #HudaBeautyPerfume #EasyBake #SassyShifSays (Luxury Perfume, Perfume Lovers, Huda Beauty India Launch)

Likes: 2,690
Comments: 282
Views: 829
Posted: May 16, 2026, 5:33 AM
Location: Dal Lake, Srinagar
Caption: POV - YOU’RE FLOATING IN JANNAT🫶🏻♥️ A #Shikara ride on #DalLake is always on our 1st day itinerary every time we are in #Srinagar Stay at @radissoncollectionsrinagar which is India’s first ever collection property is just sone pe suhaga. I was hosted at their property last month & it’s perfect for families with kids. Plus all the major must do activities are simply within 5-10 mins by car. {Hosted} #SassyShifSays #Kashmir (Kashmir Diaries, Kashmir Trip, Dal Lake Ride, Kashmir in Spring, Srinagar With Family, Radisson Collection, Radisson Hotels)

Likes: 19.4K
Comments: 291
Views: 1,113
Posted: May 12, 2026, 1:20 PM
Caption: #AD Postpartum comes with a lot — even unexpected gum problems. Thankfully, managing them has been much easier with @pepsodentindia Gum Care 💙 Its Zinc Technology helps fight common gum issues like bleeding, swelling, tenderness, irritation, and redness— something many post-pregnancy women experience. It’s officially become a staple in my routine, both at home and while travelling. ✨ #AD #PepsodentIndia #PepsodentGumcare #HealthyGums

Likes: 78
Comments: 122
Posted: May 10, 2026, 4:32 PM
Caption: Being your #MOM is where I belong 🫶🏻♥️🧿 #HappyMothersDay to all the mamas who silently wear an invisible cape and lead by example no matter what life throws at them. Mom’s The WORD!!♥️ P.S. - I’m having so much fun creating some super fun content & animation using @adobeexpress & before u ask, NO THIS IS NOT A SPONSORED POST!! Both Salman and I genuinely love and support #AdobeExpress & #Adobe and we have been paid subscribers for 15+ years now!!! I created these posts with inputs from Avo especially with the colours hence this post is SUPER SPECIAL TO ME! Gonna post more animated posts since Avo ensured I add animations more to my posts, what funnnn🫶🏻😍

Likes: 3,246
Comments: 272
Views: 766
Posted: May 8, 2026, 10:43 AM
Location: Radisson Collection Hotel & Spa, Riverfront Srinagar
Caption: Get lost with me in the natural beauty of #Srinagar and experience Bespoke Luxury like never before at @radissoncollectionsrinagar ♥️🫶🏻 Each and every staff member who works here ensured our stay remains unmatched and unforgettable from the minute we checked in. The property has such a chill vibe that the minute I checked out the space and their huge open garden, my heart was like - I HAVE TO BE BACK HERE WITH MY LIL AVO🫶🏻😍 For now, dreaming of going back for sure #RadissonCollectionSrinagar is that special. Plus, did you know - it is an only and the first ever Radisson Collection hotel in India. {Hosted} #SassyShifSays #Radisson #RadissonCollection (Radisson Hotels, Kashmir, Srinagar Getaway, 3 Days Srinagar Trip, Srinagar With Family)

Likes: 237
Comments: 264
Posted: May 7, 2026, 4:10 PM
Caption: #MomIsTheMoment & always will be ♥️🫶🏻 Thank You team @fossil.in for such a beautiful celebration of #MothersDay It’s not everyday I come across a brand that echos the values I hold in my heart & some of the #Fossil pieces go so way back in the fam that I clearly remember milestones moments that became more cherished with our shared love for #FossilIndia ♥️🫶🏻 Daddy Bear @darkangel_photography u now know what’s this Mama Bear digs, no points for guessing the hints for gifting 🙊🥰 (Event Invitation) #SassyShifSays (Mama Bear, Boy Mom, Mothers Day Gifting, Mothers Day Love, Mothers Day Month)

Likes: 3,156
Comments: 177
Views: 408
Posted: May 5, 2026, 3:33 PM
Caption: If you know me, you know my love for Dyson Airwrap id By @dyson_india 😍♥️ These are my go-to everyday natural hair styles for summer & the BEST PART - I can get these done under 5 mins!! Yes they’re that easy!! #collaboration #DysonIndia #Airwrapid #gifted #DysonHair (Hair styles at home, Natural Hair Styles, Summer Hair Styles, Hair Styles for Long Hair)

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